Announcing ON-AIR Pro™ at Lifetime Networks
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In January 2009, Lifetime Networks implemented ON-AIR Pro™ to manage the production of on-air promos and graphics. Lifetime’s implementation of ON-AIR Pr™o includes integrations with its Media Asset Management (“MAM”) and traffic systems, which mitigated the need to enter data manually in multiple systems and ensured data integrity. |
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Automation between ON-AIR Pro™, the MAM, and the traffic system also encouraged more productive communication throughout the planning, creative and production processes, as well as the ability to prioritize production based on the status of an element and its air date. Lifetime’s staff produces more than 1,000 for-air elements per week and ON-AIR Pro™ is key to Lifetime’s ability to meet tight deadlines.
ABOUT LIFETIME NETWORKS
Lifetime Networks is a diverse, multi-media company committed to creating high quality entertainment and information content that celebrates, entertains and supports women across all media platforms. The Company’s portfolio includes the cable industry’s two highest-rated women’s channels, Lifetime Television and Lifetime Movie Network, as well as Lifetime Real Women, Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Digital (myLifetime.com, MothersClick.com and Lifetime Games, which includes Roiworld.com and DressupChallenge.com). Long dedicated to implementing and cultivating positive change, Lifetime Networks’ award-winning advocacy initiatives span a wide range of issues affecting women and their families. Launched in 1984, Lifetime Networks is part of Lifetime Entertainment Services, a joint venture of Hearst Corporation and The Walt Disney Company.
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