ON-AIR Pro and mSoft Integrate Music Tracking

mSoft is the largest aggregator and supplier of production music and sound in the world, with more than 20 terabytes of content, and over 1,200,000 files. One of ON-AIR Pro's plug-ins, ON-Cue™, takes advantage of mSoft's music cue data to assist music departments in researching and submitting music cues for evaluation; and writer-producers in attaching selected cues' data to promos and trailer projects.

The tracking of music usage in the television promotion and motion picture advertising industries has always been a major endeavor, relying upon laborious procedures executed by many individuals. The process has been difficult at both ends--those reporting and those collecting. Through the real-time integration of ON-AIR Pro™ and mSoft, major television networks and motion picture marketing businesses can now generate their music cue reports accurately with one click of the mouse button.

Thought Development and mSoft are continuing their integration efforts to refine even further all of the processes associated with music libraries tracking, music cue selection, usage and reporting.