Former NATAS President Frank Radice Becomes ON-AIR Pro™ Creative Advisor

FOR IMMEDIATE RELEASE

TV Marketing Legend Joins Thought Development Corp.
Former NATAS President Frank Radice Becomes ON-AIR Pro™ Creative Advisor

LOS ANGELES, CA – December 1st, 2009 - Frank J. Radice, former president and CMO of the National Academy of Television Arts & Sciences (NATAS), is bringing his 37 years of decorated industry experience to Thought Development as Creative Advisor for the ON-AIR Pro™ workflow system.

Radice, who is nominated for the 2009 National 7th Annual Emmy Awards in the Outstanding Promotional Announcement category, will act as ambassador for ON-AIR Pro™, exercising his marketing, promotion, and production acumen to raise awareness of the system's workflow value and return on investment benefits. Also a PROMAX Hall of Fame inductee, Radice will present ON-AIR Pro™ as a moderator or panelist at this year's convention in Los Angeles.

About Frank Radice:
Frank J. Radice is the managing partner of promotion, marketing, media, and consulting firm VIDA F.R. Company, creative advisor for Thought Development Corp., former president and chief marketing officer of the National Academy of Television Arts & Sciences (NATAS), and former executive vice president of advertising and promotion for The NBC Agency. (http://frankradice.com)

About Thought Development:
With over fifteen years of experience in streamlining broadcast, cable, and motion picture marketing, Thought Development is the premier authority in developing workflow systems for the media promotions, programming and distribution industries.  Its flagship product, ON-AIR Pro™, is currently installed at many major television networks and trailer production houses. (http://thought-dev.com)